I picked up one of the L'Oreal Extraordinaire Lip Colors out of curiosity - L'Oreal lip products are pretty hit or miss for me. I absolutely hated the Colour Caresse Aqua Stains or whatever they were called, but then they impressed me recently with the laLaque and leMatte lipsticks, which were only out for a limited time unfortunately. With the Extraordinaire liquid lip colors, it seems like L'Oreal's answer to the Maybelline Color Elixirs. It is a liquid lipstick, but more like a gloss with staying power and everything.